2012 Super Bowl Car Commercials: A Collection of…

February 6, 2012

So the Big American Game happened yesterday and to be honest, I couldn’t be bothered to watch this mega-hyped sports-event where ultra-testosteroned, overly-padded/helmeted men rough one another up over the snarling possession of an inflated pig-skin… Said game occuring somewhere amidst the deluge of non-stop adverts reminding us of ‘who brought this to you’, a silly lip-synching girl flashing a middle-finger (oh good heavens) and a washed-up, embarrasingly-painful-to-watch pop-Diva strutting-up her idea of ‘the greatest show I’ve ever done for the greatest show on earth’ … Dear Lord.

Madonna - scary and unfathomable

Not forgetting the idiotic/annoying orgy of streaming banners and flashy camera angles for this ‘show of all shows’ either - Needless to say, for this scribe it’s all, well… a bit much.

Yet, as is the tradition that always outweighs and ultimately gathers more of our collective attention than the actual Game itself, the extended-length TV-spot adverts were what nearly everyone ever talks about in this TV-obsessed western world of ours. Most viewers simply tune-in to the Super Bowl broadcast just so they can catch the expensive Game-Day adverts…. Really..! Car-adverts included, of course.

Clint doing his best to inject a gritty, serious and weepingly patriotic tone to describe America's upcoming '2nd Half'

Here then, is a selection… some of them are even the extended versions!

Volkswagen - The Dog Strikes Back

KIA Optima – A Dream Car. For Real Life (really…? A wrinkly Motley Crue, in your dream…?)

 Acura NSX – Transactions

Honda CR-V – Matthew’s Day Off (not quite sure if a rather bland/boring CR-V would be the vehicle of choice here…)

Chevrolet Sonic – doing human ‘extreme’ things

Chrysler and Clint Eastwood – It’s Halftime America (bit of an anthemic heart-tugger here)

 Fiat 500 Abarth – Seduction

Lexus GS – The Beast (Lexus’ first-ever SuperBowl advert… not bad, not great)

Toyota Camry – It’s Reinvented 

 Chevy Silverado Trucks – End Of The World (quite possibly, the stupidest car-commercial I’ve ever seen – complete with an out-of-place ending stolen straight from the movie ‘Magnolia’)

Audi S7 – Vampires (riiiight…)

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-Blake J. 
AutoInjected.com


Spotlight: Dodge Challenger SRT8 ‘Yellow Jacket’ concept

January 13, 2012

Musclecars should always be loud and brash, and this one-off Dodge Challenger ‘Yellow Jacket’ (named after a Dodge concept-car from back in ’69) SRT8 392 shown at the Los Angeles Auto Show back in Nov. 2011, fits the bill.

The mechanicals are no different than a regular SRT8 with the tarmac-blazing 6.4L 470bhp Hemi underneath, but the aesthetic changes are all bespoke to this car.

From the vibrant ‘Yellow Stinger’ paint boldly contrasting with the old-school body-length black stripe with ‘Yellow Jacket’ emblazoned across the rear flanks to the aggressive 20″ wheels and eye-catching (yet subtle) interior… this aesthetic design-concept harkens back to those times of yore when driving/owning a Musclecar was all about fun, flash and fanfare.

Fiat nudging (er, allowing?) Chrysler/Dodge to have a bit of fun via inspiration from the past… Perhaps being owned by car-worshipping Italians won’t turn out to be such a bad thing after all…? *fingers crossed*

-Blake J.
AutoInjected.com


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